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Projects
Global Fund
The main objective of the Global Fund project is to raise awareness on malaria prevention and control emphasizing the correct and regular use of Long Lasting Impregnated Bed Nets and other preventive measures, among Rwandan families.
By implementing its activities, Urunana DC mainly focuses at production and integration of messages on malaria prevention and control into Urunana radio soap opera and umuhoza radio magazine,production of radio sketches/spots aired on different radio stations.
In order to reach the urban population with malaria prevention and control messages with the above mentioned funding, Urunana DC in partnership with Ministry of health produces and places TV drama series and TV spots on Rwanda television.
To enhance audience participation and obtain direct feedback on malaria situation, Urunana Dc organizes community outreaches in different parts of Rwanda. Skits are developed and urunana radio soap actors stage performances for public portraying message manged to capture the intended message and the best are awarded a prize (T-shirt/ a photo for Urunana actors). Medical personnel give clarification on issues that are not clear and audience members get the opportunity to address their concerns and get immediate feedback. Further more, in this important activity, that attracts massive people, the audience members get opportunity to express how Urunana impacted their lives.
Behavior Change and Social Marketing Project (BCSM)
Behavior Change and Social Marketing Project (BCSM) is USAID funded program with a budget of 20 million $. It covers 15 Districts within 4 years of its duration (2008-2013). The overall vision of the BCSM project is to improve the health of all Rwandans by preventing HIV/AIDS, STIs, malaria, diarrheal disease, and unplanned pregnancies.
To this end, the BCSM project will strengthen the capacity of Rwandan partner organizations, communities and private sector distribution networks to promote healthy behaviors among specific target groups and to increase access to lifesaving health products. In partnership with PSI as Prime Partner, Urunana Development Communication is implementing this program in Gicumbi and Rubavu.
Facilitating Social/community dialogue on key child survival, development and protection issues in Rwanda
The UNICEF “Facilitating Social/community dialogue on key child survival, development and protection issues in Rwanda” is a six months program that focuses on mothers and givers of under 5 children, social networks, Community and social leaders.
With a budget of 27,561,100 Rwandan Francs, “Facilitating Social/community dialogue on key child survival, development and protection issues in Rwanda” is the second phase of the MIGEPROF, UNICEF and URUNANA DC partnership which focuses on the use of entertainment-education through radio serial drama and participatory community theatre to facilitate community social dialogue for behavior change and social transformation on the essential household practices which impact child survival, development and protection. This partnership seeks to increase knowledge, change attitudes and practices and, promote safe behaviours of mothers and caregivers of U5 children with the aim of reducing infant, child and maternal mortality.
Rwanda Health Communication Center
Urunana DC/Rwanda Health Communication Center project
Started: In July 2011
Duration of the project: 3 years
Purpose of the project: Producing and airing drama series on different health sector issues in
Rwanda
Aim of the drama series: To raise awareness and educate the population on healthy behaviours
and practices that facilitate disease prevention and control thus contributing to improved health of Rwandan population.
Health issues that are addressed: HIV and AIDS, TB, Malaria, Mother and child health
and family planning among others.
BCSM
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Audience Feedback
I have finished 11 years without a baby, but I can say that 90% of the good family I have is a result of good relationship between Odeta and Shyaka( a couple in Urunana soap opera). All that happened to them we have gone through, we love each other and pay no attention to what we hear, we thank BBC, but we can’t avoid telling you that the separation of Odeta and Shyaka distressed us.
At this point , though we can’t change the wish of story liner, Devota(Shyaka’s new fiancé), should have a baby with Shyaka, it will be so helpful to many couples who are still trying to get babies,, and if they fail to get a baby, do help us they shouldn’t separate because this can strengthen us , to continue being patient and faithful even we fail to get a baby, that is the usefulness of BBC(Urunana) in our family.
