The main objective of the Global Fund project is to raise awareness on malaria prevention and control emphasizing the correct and regular use of Long Lasting Impregnated Bed Nets and other preventive measures, among Rwandan families.
By implementing its activities, Urunana DC mainly focuses at production and integration of messages on malaria prevention and control into Urunana radio soap opera and umuhoza radio magazine,production of radio sketches/spots aired on different radio stations.
In order to reach the urban population with malaria prevention and control messages with the above mentioned funding, Urunana DC in partnership with Ministry of health produces and places TV drama series and TV spots on Rwanda television.
To enhance audience participation and obtain direct feedback on malaria situation, Urunana Dc organizes community outreaches in different parts of Rwanda. Skits are developed and urunana radio soap actors stage performances for public portraying message manged to capture the intended message and the best are awarded a prize (T-shirt/ a photo for Urunana actors). Medical personnel give clarification on issues that are not clear and audience members get the opportunity to address their concerns and get immediate feedback. Further more, in this important activity, that attracts massive people, the audience members get opportunity to express how Urunana impacted their lives.
Behavior Change and Social Marketing Project (BCSM) is USAID funded program with a budget of 20 million $. It covers 15 Districts within 4 years of its duration (2008-2013). The overall vision of the BCSM project is to improve the health of all Rwandans by preventing HIV/AIDS, STIs, malaria, diarrheal disease, and unplanned pregnancies.
To this end, the BCSM project will strengthen the capacity of Rwandan partner organizations, communities and private sector distribution networks to promote healthy behaviors among specific target groups and to increase access to lifesaving health products. In partnership with PSI as Prime Partner, Urunana Development Communication is implementing this program in Gicumbi and Rubavu.
The UNICEF “Facilitating Social/community dialogue on key child survival, development and protection issues in Rwanda” is a six months program that focuses on mothers and givers of under 5 children, social networks, Community and social leaders.
With a budget of 27,561,100 Rwandan Francs, “Facilitating Social/community dialogue on key child survival, development and protection issues in Rwanda” is the second phase of the MIGEPROF, UNICEF and URUNANA DC partnership which focuses on the use of entertainment-education through radio serial drama and participatory community theatre to facilitate community social dialogue for behavior change and social transformation on the essential household practices which impact child survival, development and protection. This partnership seeks to increase knowledge, change attitudes and practices and, promote safe behaviours of mothers and caregivers of U5 children with the aim of reducing infant, child and maternal mortality.
Urunana DC/Rwanda Health Communication Center project
Started: In July 2011
Duration of the project: 3 years
Purpose of the project: Producing and airing drama series on different health sector issues in
Aim of the drama series: To raise awareness and educate the population on healthy behaviours
and practices that facilitate disease prevention and control thus contributing to improved health of Rwandan population.
Health issues that are addressed: HIV and AIDS, TB, Malaria, Mother and child health
and family planning among others.
This page is being updated and is Â only awaiting text induction.
“I have taken ten years in marriage without a baby, people started coming to me trying to seduce me into sex that if I have sex with them I will have a baby, that my husband is the one with a problem. But following Bushombe and Kankwanzi’s story, I knew that any side can have problems ( Both man and woman). Now I am waiting to get money to go for medical check up” “What can I say about Urunana program?”
“Muhire and Mugeni story provoked me to go for VCT. After Mugeni went and found she was positive and she had stayed for a period of time not knowing her status, I decided also to go for a test to know HIV status and I was happy to find I was HIV negative”