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Behavior Change and Social Marketing Project (BCSM)
Last Updated on Wednesday, 25 January 2012 17:57 Written by Aline Umutesi Wednesday, 25 January 2012 17:50
Behavior Change and Social Marketing Project (BCSM) is USAID funded program with a budget of 20 million $. It covers 15 Districts within 4 years of its duration (2008-2013). The overall vision of the BCSM project is to improve the health of all Rwandans by preventing HIV/AIDS, STIs, malaria, diarrheal disease, and unplanned pregnancies.
To this end, the BCSM project will strengthen the capacity of Rwandan partner organizations, communities and private sector distribution networks to promote healthy behaviors among specific target groups and to increase access to lifesaving health products. In partnership with PSI as Prime Partner, Urunana Development Communication is implementing this program in Gicumbi and Rubavu.
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I have finished 11 years without a baby, but I can say that 90% of the good family I have is a result of good relationship between Odeta and Shyaka( a couple in Urunana soap opera). All that happened to them we have gone through, we love each other and pay no attention to what we hear, we thank BBC, but we can’t avoid telling you that the separation of Odeta and Shyaka distressed us.
At this point , though we can’t change the wish of story liner, Devota(Shyaka’s new fiancé), should have a baby with Shyaka, it will be so helpful to many couples who are still trying to get babies,, and if they fail to get a baby, do help us they shouldn’t separate because this can strengthen us , to continue being patient and faithful even we fail to get a baby, that is the usefulness of BBC(Urunana) in our family.
