Last Updated on Wednesday, 25 January 2012 17:57 Written by Aline Umutesi Wednesday, 25 January 2012 17:50
Behavior Change and Social Marketing Project (BCSM) is USAID funded program with a budget of 20 million $. It covers 15 Districts within 4 years of its duration (2008-2013). The overall vision of the BCSM project is to improve the health of all Rwandans by preventing HIV/AIDS, STIs, malaria, diarrheal disease, and unplanned pregnancies.
To this end, the BCSM project will strengthen the capacity of Rwandan partner organizations, communities and private sector distribution networks to promote healthy behaviors among specific target groups and to increase access to lifesaving health products. In partnership with PSI as Prime Partner, Urunana Development Communication is implementing this program in Gicumbi and Rubavu.